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Experience
Senior Visual Designer
Civic Federal Credit Union
 Since 2021

Consulting Graphic Designer Freelance
Since 2014

Co-founder and Graphic Designer Technolio Inc
2010 – 2014

3D Modeler and Texture Artist
Icarus Studios
2003 – 2010

Skills
Design: Creative Concept, Brand Identity Design, Illustration, Typography, Presentation Design

Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects, Premiere, XD), Figma, PowerPoint, Generative AI

Motion & Interactive: Motion Graphics, Video Editing, Animation, Storyboarding

Digital & Marketing Tools: Salesforce Content Builder, Squarespace, HTML




Tali Wechsler

Senior Designer | Creative Leader | Digital | Print | Motion | AI-Curious

Design is my passion — I love the strategic thinking behind it as much as the craft itself. For over 16 years, I've helped brands show up consistently, from brand identity to environmental design and motion reels to product launch campaigns. I build systems, not just assets, because nothing makes me happier than seeing a client succeed and their brand truly connect with people.

Van wrap

One of my favorite Civic projects: the mobile van brought the brand to life on the road. Working with a local designer, we developed custom icons representing communities across North Carolina, incorporated into a vibrant wrap built around Civic's signature red and star motifs,  a bold, recognizable presence at community events and on the road.

I also created an animated video documenting the van's journey across the state, extending the campaign into motion.

The van supports Civic's push to expand its in-person presence,  giving staff a way to connect with people at events, share financial tips, host giveaways, and introduce more people to digital banking.

My role
  • Van wrap design
  • Motion graphics

Motion Graphics


I lead the design and animation work behind Civic's motion content, in-branch experiences, product launches, website hero animations, and social media campaigns. This reel is a compilation of some of my work, showing how motion brings consistency and energy to Civic's brand across physical and digital spaces.

One project I’m especially proud of was creating a video series to grow awareness of Civic as a credit union that has served North Carolina local government employees and their communities for more than 42 years. To tell this story in a unique way, I created cutout-style visuals and animated them across a map of North Carolina. The videos were adapted into multiple formats for different channels, creating a consistent campaign across platforms.

Environmental


I helped shape the branch experience for all Civic’s locations across North Carolina, working across environmental graphics and motion design to bring each space to life. The goal was to create experiences that felt precise and consistent with the Civic brand, while still being tailored to each branch and its local community. Every element connected back to Civic’s core values of People, Prosperity, and Planet.

My role
  • Environmental graphics
  • Wall designs
  • Vinyl
  • Posters
  • Glass graphics
  • Digital/motion content

Campaigns 


A big part of my work at Civic is brainstorming concepts for new product launches and campaigns for existing products. My process starts with the core concept, then I build a visual library that flexes across every channel: hero images, social ads, email, magazine placements, and more. It's less about one asset and more about designing a system.

One campaign I'm especially proud of centered on Bonus Checking and Money Market, showing members the value of a spending and savings account working together. The concept: salt and pepper, good on their own, better together.

My  role
  • Brainstorm / Concept design / Strategy
  • Visual Identity / library design
  • Multi-Platform Execution  (social media graphics, digital ads, print materials, billboards)

Additional Works

 
Top Thank’s for the visit!